SportsProf

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Thursday, September 18, 2008

Many Shirt Sponsors in the English Premiership are in Trouble

Read this article from Bloomberg and see what I'm talking about.

The biggest source of sponsorship revenue in the Premiership is from companies who pay big pounds to place their logo on the front of a team's jersey.

Insurance giant AIG paid along the lines of $102 million to put its name on perennial power Manchester United's laundry for five years. Now, people are wondering what will happen to the jerseys and their sponsors. As the writer on Bloomberg wrote, the reference to AIG really could read the U.S.A. given the Federal government's recent bailout of the company.

That development, of course, would be very interesting, especially to those who don't like the idea that somehow England is the 51st state of the union.

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